Sponsorship Packages
Why Sponsor Us?
Highly qualified and motivated professionals
Why sponsor an ocean-going rowing boat with a mixed team of five people rowing 3000 miles across the Atlantic?
Our team members are from the North West and we row in the sea off the coast off North Wales, and on both Trentham and Rudyard Lakes. In December 2027 to January 2028 we will be rowing from La Gomera near Tenerife to Antigua in the Caribbean. Your support will enable our crew of 5 to attempt a new world record as the oldest mixed crew of 5 to row the Atlantic.
Our mission is to support and promote health, fitness, and bold new challenges for the over-50s and beyond. This Atlantic row isn’t just an ocean-crossing—it’s a powerful statement that life after 50 is full of potential, adventure, and strength. Through this extraordinary challenge, we aim to break stereotypes, spark conversations, and inspire a generation to embrace active, purposeful living. By sponsoring us, you’re not just backing a world-class endeavour—you’re joining a movement that empowers people to chase new horizons, no matter their age.
You would also be supporting the local charities that each crew member has chosen: East Cheshire Hospice, Derwent Rural Counselling Service and Men Unite - a men’s mental health charity.
We’re inviting both local and national businesses to be part of something extraordinary—supporting our Atlantic rowing challenge while helping us raise vital funds for our chosen charities.
This unique journey offers an exceptional platform to showcase your brand, align with positive values, and demonstrate a commitment to physical and mental wellbeing. With your company name featured on our boat and promoted across our growing online presence, your support will be seen by a wide and engaged audience in the lead-up to and throughout the challenge.
The World's Toughest Row has attracted up to 3 million followers globally, with coverage across all forms of media—TV, radio, newspapers, and digital platforms—offering international exposure for our sponsors.
As a team, we are committed to promoting our sponsors at every opportunity. You’ll be featured in interviews and coverage in both local and national outlets, and included in our engaging and authentic social media campaigns across Facebook, Instagram, TikTok, YouTube, and Podcasts.
Join us—not just to be part of an epic adventure, but to champion the power of health in the over-50s.
Sponsorship Categories
Lead Sponsor
£25,000
Boat Branding
- Boat to be branded and coloured in the style of your company to maximise impact.
- This will include your company logo featuring prominently on the boat – hull or main cabin, both sides.
Boat Naming
- Name the boat
- Branding within team name e.g. ‘Old Enough To Row Better powered by...’
Corporate Engagement
- Attendance at PR shoots pre and post row.
- Post-race presentation to your company about the challenge, success, perseverance, overcoming ordeals, and motivation.
- Speaking events for your clients / partners.
- A day on the boat for up to 4 employees – learn to row, and get a taste of what we will endure for months at sea – great for team building!
- Unlimited invitations to all fundraising events.
- Weather permitting - Video calls from somewhere on the Atlantic Ocean.
Team Kit
- Your company logo to be the largest logo on all race/training clothing worn in training, press conferences, media & fundraising events and at the finish line.
PR & Media
- Prime company name & logo on the campaign website with link to own website.
- Your company to be featured on our sponsors page as the Lead Sponsor.
- Your company will feature prominently as Lead Sponsor in our online blog, Instagram, Twitter and Facebook media streams.
- Your company will be mentioned as a Lead Sponsor, where possible, in all media interviews.
- Your company will be given access to all post-race photography, video and press releases.
- Content creation e.g. footage and photos of product being used during the row.
- Exposure through official race media content (photos and videos).
Gold Sponsor
£15,000
Branding
- Prime logo placement on boat - your company logo will feature on the hull of the boat (both sides 1180mm wide x 240mm high) for maximum exposure – see example
Team Kit
- Logo to appear on sleeve and chest of team shirt.
Merchandise
- 5 Branded long sleeve shirts
- Large company logos on all team kit worn in training, press conferences, media & fundraising events and at the finish line.
PR & Media
- Large logo, company name & bio on our website sponsorship page with information and a link to your website.
- Your company will feature regularly as a key partner on our Instagram, Twitter and Facebook media streams.
- Your company will be mentioned as a key partner, where possible, in all media interviews.
- Your company will be given access to all post-race photography, video and press releases.
- Content creation e.g. footage and photos of product being used during the row
- Exposure through official race media content (photos and videos)
Corporate Engagement
- Corporate talks at your office before & after the row
- Post-race presentation to your company about the challenge, success, perseverance, overcoming ordeals, and motivation.
- 5 Complimentary tickets to all fundraising events.
- Attendance at partners PR shoots and events pre and post row.
- An afternoon with the boat for up to 4 employees – learn to row, and get a taste of what we will endure for months at sea – great for
- team building!
- While at sea regular updates and personal messages highlighting your support to the campaign.
- Team press release announcing sponsorship & associated press
Silver Sponsor
£7,500
Branding
- Medium-sized company logo featured on the hull of the boat (both sides measuring 590mm wide x 240mm high.) - see example.
- Logo on inside of cabin.
- Your company logo to be featured on all team kit worn in training, media/fundraising events and at the finish line.
Team Kit
- Logo to appear on sleeve of team shirt.
Merchandise
- 2 branded long sleeve shirts
PR & Media
- Mid-size logo & company name on our website sponsorship page with information and a link to your website.
- Your company will feature monthly on our Instagram, Twitter and Facebook media streams.
- On ‘your’ day specific mention of an individual or company on all our social media platforms and a specific message delivered from
- the boat (weather permitting).
- Your company will be mentioned, where possible, in all media interviews.
- Your company will be given access to all post-race photography, video and press releases.
- Exposure through official race media content (photos and videos)
Corporate Engagement
- Presentation to your company about the challenge, success, perseverance, overcoming ordeals, and motivation.
- 2 Complimentary tickets to all fundraising events.
Bronze Sponsor
£2,500
Branding
- Small company logo featured on the hull of the boat, both sides measuring 590mm wide x 120mm high. (see example).
- PR & Media
Team Kit
- Lead or Gold sponsorship required for branding on team kit.
Merchandise
- 2 Branded long sleeve T-shirts
PR & Media
- Small logo & company name on my website sponsorship page with information and a link to your website.
- Your company will feature on our Instagram, Twitter and Facebook media streams.
- On ‘your’ day specific mention of an individual or company on all our social media platforms and a specific message delivered from the boat (weather permitting).
- Your company will be given access to all post-race photography, video and press releases.
- Exposure through official race media content (photos and videos)
Corporate Engagement
- 2 complimentary tickets to any fundraising events.
- You will have your company name displayed on an Oar, race vests and all social media posts.
- Your company name will be displayed on the teams Facebook page and the teams website.
- You will be invited to attend a black tie fundraising dinner. Your company will be invited to attend a viewing of the boat in it’s harbour and to have a rowing experience.
- We will mention you in all our social media posts before the race and when we can during the race.
Sponsor an Oar
- Your company name or logo will be displayed on the blade of the oar.
- The Oar will be presented for display post-race.
- Website
- Your company to be featured on the sponsors page of our website.
- Race photography access
- Your company given access to all post-race photography, video and press releases for marketing purposes.
Other Invaluable Sponsorships
1000 Club
Are you a small business or individual who would like to get involved?
For just £1000 you can have your name / company name written on the boat alongside an optional photo / logo / motivational message.
The 1000 Club is hugely important to the success of the campaign and is likely to be the main source of funding to enable us to reach the start line. As a member you will be helping to fund all aspects of the campaign including the boat, expedition food, training, and safety equipment.
Your name, picture / logo and message will be displayed on the wall around the bow cabin door and also on the 1000 club Wall of Fame board on the campaign website.
You will also get a mention on campaign social media channels and a limited-edition campaign T-shirt.
Your company name will be displayed on the teams Facebook page and the teams website. You will be invited to attend a black tie fundraising dinner.
500 Club
Are you a smaller business or individual who would like to get involved?
For just £500 you can have your name / company name written on the boat alongside an optional photo / logo / motivational message.
The 500 Club is hugely important to the success of the campaign and is likely to be the main source of funding to enable us to reach the start line. As a member you will be helping to fund all aspects of the campaign including the boat, expedition food, training, and safety equipment.
Your name, picture / logo and message will be displayed on the wall around the rear cabin door and also on the 500 club Wall of Fame board on the campaign website.
You will also get a mention on campaign social media channels and a limited-edition campaign T-shirt.
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250 Club
Are you a small business or individual who would like to get involved?
For just £250 you can have your name / company name written on the boat alongside an optional photo / logo / motivational message.
The 250 Club is hugely important to the success of the campaign and is likely to be the main source of funding to enable us to reach the start line. As a member you will be helping to fund all aspects of the campaign including the boat, expedition food, training, and safety equipment.
Your name, picture / logo and message will be be displayed on the outer deck edg. It will also be displayed on the 250 club Wall of Fame board on the campaign website.
You will also get a mention on campaign social media channels and a limited-edition campaign T-shirt.
Other Donations
Rowing Experience
We plan to hold monthly rowing experiences once we have purchased the boat where donors will have the opportunity to experience what it is like on the boat in the sea.
Name on the Boat plus Message £100
A section of the hull will be printed with the donors name and a short inspirational message.
Name on the Boat £50
A section of the hull will be printed with the Team Name. The Team name will be made up of the donors names (a name within a name) rather like the RNLI.
Donations £10+
At all events we will be taking donations via donation stations (such as GoodBox) and cash.
Why We Need Your Sponsorship And Donations
Getting to the start line
For this mission to be realised, we will need to fund a boat, shipping, technical equipment, on-shore support, food and other operational costs.
The boat will be sold after the race and recouped funds will be donated to our charities.
Generous product donations and discounts will significantly help to reduce some of these costs.
The following pages and the additional Race Report provide details on the potential benefits available to sponsors / partners and the level of media exposure & content available, based on last year’s event figures.
The Charities
We aim to raise £250,000 to be distributed between our chosen charities. We will be asking the public to sponsor us for each mile we row.
